It’s no secret that the online and mobile retail markets have been growing exponentially over the last ten years. Where before, online-based purchases were for specialized items only, now people are ordering everything from toothbrushes to entertainment systems right there on their laptop. It’s become such a huge business that it would be inadvisable to treat it as a separate entity from your general retail sales on-location. You want to manage your business from every angle at once and have a thorough view of the enterprise in your database right when you open it up. That’s why ChainDrive Order Fulfillment Software has integrated these retail channels into one central system that offers retailers cross-channel access and functionality.
How does this help you? With cross-channel functionality you can
- improve margins
- maximize inventory investment
- maintain customer relationships and satisfaction
- expedite the order fulfillment process no matter where the order was placed and where the item is
- examine trends in online vs. store-bought items and plan accordingly